The world of the artists is an unknown territory. The relationship between art and society is intriguing. The mysteries surrounding the artists are equally enigmatic. This book explores the world of the fine artists through a sociological lens. Do family, friends and teachers play any role in the artists’ lives? Are art galleries sabotaging artists’ careers? Is the media responsible for making or breaking an artist’s reputation?These and many such questions have been answered through extensive research, analysis of data and in depth conversations with seventy fine artists of India including the renowned artist, late Padma Vibhushan awardee K.G. Subramanyan. Social Production approach proposed by Howard Becker is employed to investigate into the art world.