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Patent IPR Licensing- Technology Commercialisation – Innovation Marketing
Patent IPR Licensing- Technology Commercialisation – Innovation Marketing
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Book Description

The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics.“Excited about your research and innovation but why is market unresponsive?”